#BigTech steals from news, but it doesn't steal *content* - it steals *money*. In my @eff series "Saving the News From Big Tech," I've documented how monopolies in #AdTech and #AppStores result in vast cash transfers from news to tech, starving newsrooms and gutting reporting:
https://www.eff.org/deeplinks/2023/04/saving-news-big-tech
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/06/13/certified-organic-reach/#e2e
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https://www.eff.org/deeplinks/2023/04/saving-news-big-tech
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/06/13/certified-organic-reach/#e2e
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Saving the News From Big Tech
Media is in crisis: newsrooms all over the world are shuttering and the very profession of journalism is under sustained ideological and physical assault.Electronic Frontier Foundation
Cory Doctorow
•Ostrzeżenie o treści: Long thread/2
https://www.eff.org/deeplinks/2023/06/save-news-we-need-end-end-web
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To Save the News, We Need an End-to-End Web
Electronic Frontier FoundationCory Doctorow
•Ostrzeżenie o treści: Long thread/3
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/4
In the case of news and Big Tech, that process goes like this. First a platform like #Facebook offers users a surveillance-free alternative to #MySpace, with a simple deal: tell us who matters to you on this site, and we'll show you what they post:
https://lawcat.berkeley.edu/record/1128876?ln=en
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/5
https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs
Then Facebook turns on the surveillance they promised they'd never engage in, and also begins to promise media companies that it will nonsensually cram their posts down readers' eyeballs, luring in both advertisers and publishers.
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Facebook’s Secret War on Switching Costs
Electronic Frontier FoundationCory Doctorow
•Ostrzeżenie o treści: Long thread/6
As publishers and advertisers grow increasingly dependent on Facebook, Facebook makes the deal worse for both. Ad prices go up, as does ad-fraud, meaning advertisers pay ever more for ads that are ever less likely to be shown to a user.
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Cory Doctorow
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Cory Doctorow
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With social media ransom, tech finds a way to steal money from publishers no matter how they make that money.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/9
This isn't just bad for publishers, it's also bad for audiences.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/10
https://pluralistic.net/2022/12/10/e2e/#the-censors-pen
What can we do about this? The answer lies in the founding ethic of the internet itself: the #EndToEnd principle.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/11
The internet, by contrast, operates on the "end-to-end principle": the job of the network is to transmit data from willing senders to willing receivers, as efficiently and reliably as possible.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/12
Social media has run the internet transitions in reverse. They started off as end-to-end, neutral platforms. You created an account, told them which data you wanted, and they put it in a feed for you.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/13
This means that publishers - including news publisher - have to pay ever-larger shares of their revenues to reach the people who asked to hear from them, and those people see an ever smaller proportion of the things they asked to see in their feeds.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/14
https://locusmag.com/2023/03/commentary-cory-doctorow-end-to-end/
As a policy, end-to-end has a lot going for it. First, it is easy to administer.
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Commentary: Cory Doctorow: End to End
Locus OnlineCory Doctorow
•Ostrzeżenie o treści: Long thread/15
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/16
These fact-intensive questions are the enemy of effective enforcement.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/17
https://doctorow.medium.com/como-is-infosec-307f87004563
Then there's the problem of figuring out whether platforms' failures to block harassment are reasonable or negligent, a question that can literally take *years* to resolve, and then only by deposing the engineers who build and maintain the systems involved.
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Como Is Infosec - Cory Doctorow - Medium
Cory Doctorow (Medium)Cory Doctorow
•Ostrzeżenie o treści: Long thread/18
Another important advantage of end-to-end: it is a *cheap* policy to comply with.
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/19
https://www.eff.org/deeplinks/2023/04/platforms-decay-lets-put-users-first
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As Platforms Decay, Let’s Put Users First
Electronic Frontier FoundationCory Doctorow
•Ostrzeżenie o treści: Long thread/20
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/21
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/22
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Cory Doctorow
•Ostrzeżenie o treści: Long thread/eof
https://www.eff.org/deeplinks/2023/04/saving-news-big-tech
* To Save the News, We Must Shatter Ad-Tech
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
* To Save the News, We Must Ban Surveillance Advertising
https://www.eff.org/deeplinks/2023/05/save-news-we-must-ban-surveillance-advertising
* To Save the News, We Must Open Up App Stores
https://www.eff.org/deeplinks/2023/06/save-news-we-must-open-app-stores
* To Save the News, We Need an End-to-End Web
https://www.eff.org/deeplinks/2023/06/save-news-we-need-end-end-web
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Image:
EFF
https://www.eff.org/deeplinks/2023/06/save-news-we-need-end-end-web
CC BY 3.0
https://creativecommons.org/licenses/by/3.0/deed.en
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Saving the News From Big Tech
Electronic Frontier Foundation